Glossary for my book

angel investors

Angels are “accredited” investors (who meet certain SEC criteria for net worth and income. Angels usually have little personal relationship with the founders. Usually they are investing in startups as part of their overall investment portfolio.

audience

The audience are the people who see your work. The audience is generally larger than your customer base and may include some of your customers.

content business

A business whose core product is content, such as is the case in newspapers, television stations, films, video games, apps, or media companies.

crowd funding

A method of funding innovative product ideas that are too early for investors. In this method, innovators reach out to like-minded supporters, early adopters and fans, who are enthusiastic about backing early stage ideas. The crowd not only contributes money to develop the product but offers something just as valuable: early market validation for the product, and a chance for the entrepreneur to build reputation and credibility.

crowdfunding

A method of funding innovative product ideas that are too early for investors. In this method, innovators reach out to like-minded supporters, early adopters and fans, who are enthusiastic about backing early stage ideas. The crowd not only contributes money to develop the product but offers something just as valuable: early market validation for the product, and a chance for the entrepreneur to build reputation and credibility.

elevator pitch

An elevator pitch is a business pitch or sales pitch told as a brief synopsis for the purpose of gaining the listener’s interest in the hopes they will request more information or request to see the complete pitch.

engagement

1. Any physical action that can be taken with digital content; e.g. a video view; a click or scroll; a like, share or retweet; reading a web page. 2. The practice of identifying, listening to, interacting with and activating digital audiences.

engagement manager

A person who manages connections to and conversations with audiences. Sometimes called a “community manager” or “social media manager.”

engagement rate

The total number of engagements for a piece of digital content divided by the total number of the content’s impressions. A measure of how “engaging” the content is.

entrepreneur

An entrepreneur is someone with a market-driven pursuit of a conceptual idea, who seeks a viable business model that succeeds in a target market.

freelance consultant

Someone who works independently to provide a service to a client. Typically consultants have control over how, when and where they perform the work. They are not considered employees. They are also subject to additional taxes that an employer normally pays.

freemium

A scenario in which people can use parts of a product for free, but must pay for upgraded functionality or features.

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impressions

The number of times a digital platform served a piece of content to its users.

initial public offerings

When a company (and investors) first sell shares to the public (e.g. the stock market), the company can raise significant amounts of money to fund operations, growth, or new products. This also offers the investors (and founders) a chance to sell some of their stock for (sometimes significant) cash.

intrapreneur

An employee who innovates and thinks entrepreneurially to develop new lines of business, programs, or products within an existing organization or corporation.

market risk

The risk that a new product will not be needed enough that consumers will pay for it.

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Loren ipsum

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sensor journalism

A type of journalism in which sensor technology is used to collect data and journalists analyze and report on that data.

License

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Liz Demo Book 2019 by Faculty Colleague, New Contributor, and Second Faculty is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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